Six of the year's best Halloween ads

  • Advertising
  • October 31, 2013
  • StopPress Team
Six of the year's best Halloween ads

Our American counterparts have turned Halloween into a huge commercial resource that can be tapped into annually. This year, the ad agencies across the Pacific have once again illustrated how far the simple premises of horror, costumes and bucket loads of treats can be stretched.   

Best use of kids for commercial gain: Crest and Oral B

Crest and Oral B gathered a group of adorable Halloween-clad kids to taste their “healthy candy”. The reactions from the kids are priceless, but viewer discretion is advised. This ad contains graphic depiction of puke striking an astronaut’s helmet. Honourable mention: AT&T's candy-crazed cowboy

Best twist ending: Mini Countryman    

Featuring a double twist, this scream-filled celebration of horror successfully shows that a jock, a sorority girl, Leatherface and a club-wielding murderer can comfortably cram into a Mini Countryman while trying to evade the pitter-patter approach of a horde of knee-high princesses.     

Best use of a haunted house: Century 21

In an effort to prove that there’s no home they can’t sell, Century 21, a real estate firm, combined humour and eeriness in campaign of five videos of “slightly haunted” homes. Borrowing quite strongly from the Paranormal Activity style of filming, these videos were a treat for horror aficionados ( also created a campaign to stay at haunted hotels). 

Best creation of a tiny product to give away to annoying kids: Pepsi

If we've learned anything from New World's Little Shop, it's that everyone loves tiny groceries. Tide is also getting in on the act with some haunted Vines

Best zombie apocalypse: Die Hard platinum batteries

The ubiquity of zombies in films and pop culture has made them a bit of a cliché in recent years. Y&R Midwest has however managed to resurrect the genre with this visual feast for the eyes.

Freakiest ad: Carrie

It's not specifically Halloween-related, but the telekinetic girl has been making the YouTube rounds over the last few months, and for good reason. This heart-stopping effort, used to promote the release of the remake of Stephen King's classic thriller, from the tricksters at Thinkmodo left everyone with a simple question: “What would you have done if you were in that coffee shop?” 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 18 October

  • poppress
  • October 18, 2019
  • StopPress Team
The Compendium: 18 October

Our weekly roast of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit