'The ads are really getting bogged down by all that news'

  • PopPress
  • March 24, 2016
  • StopPress Team
'The ads are really getting bogged down by all that news'

Forget ad blocking, Birmingham website Paradise Circus is levelling the score by creating a content blocker.

The browser extension allows users to rid The Birmingham Mail of all its journalism, allowing uninterrupted enjoyment of the advertisements.

According to Paradise Circus: “The ads are really getting bogged down by all that news… what if we could just turn that off? Surely we could hand that 9.3 percent of processor time back to the stuff that matters… back to ad trackers, and flash popovers.”

The 9.3 percent figure comes from Simon Howes, the inspiration behind the extension. He poitined out that 65 percent of processing capacity was used when ads were not blocked compared to 9.3 percent when they were.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit