Fast train from Paris

  • PopPress
  • November 7, 2013
  • StopPress Team
Fast train from Paris

Catching a fast train isn't quite the quickest way to get to another city — it would be far quicker if we could just walk through a door.

SNCF, the French high speed rail service, has teamed with TBWA Paris to create this scenario using an experiential marketing stunt. The campaign promotes its service as a quick way to get to other European destinations.

Brightly painted doors around Paris were the entranceway to another city: behind them were screens showing the cities in real time. Pleasantly surprised pedestrians were greeted by mime performers and dancers and even got themselves sketched by an artist.

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The Compendium: 18 October

  • poppress
  • October 18, 2019
  • StopPress Team
The Compendium: 18 October

Our weekly roast of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.

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