• July 9, 2015
  • StopPress Team

WWF has created a potent ad campaign via Geometry Global Copenhagen around endangered animals, creatively using YouTube to spread its message.

An ad as part of the campaign, called 'Extinct' informs viewers that in the time it takes to watch a YouTube clip, an endangered animal will become extinct.

For the campaign, videos of various endangered animals uploaded to YouTube were replaced with the kind of messages we normally see when illegal content is removed, except instead there were messages about the dangers threatening the dwindling population of these animals.

For example when clicking on a video of polar bears, this message came up “This content is no longer available due to global warming. In just 40 years more than 50% of the world’s wildlife has disappeared." 

Makes you think.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 18 January

  • PopPress
  • January 18, 2019
  • StopPress Team
The Compendium: 18 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit