Crap in the tank

  • PopPress
  • April 28, 2015
  • StopPress Team
Crap in the tank

While some car brands have attempted to get cars running on water, Toyota has taken a different approach, proving to the public that it has a car that quite literally runs on bullshit.

The ad, for Toyota’s Mirai fuel cell vehicle was directed by Morgan Spurlock and is the first in a series titled 'Fueled by Everything,' which was created by Droga5 to show customers that hydrogen cars are a viable alternative to internal combustion.

During the ad, an engineer pays Ron the farmer a visit at his dairy farm where he picks up a huge load of bulls manure to take it away to be processed into hydrogen to act as a fuel for Toyota’s vehicle. And in a world still overly reliant on oil, it is promising to see car brands experiment with alternative options.  

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The Compendium: 18 January

  • PopPress
  • January 18, 2019
  • StopPress Team
The Compendium: 18 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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