Who's it for: Bank of New Zealand by Colenso BBDO
Why we like it: Despite the fact part of us feels like the occasional outrageous ice cream would equal a healthier savings account than the longtime money drain that is a dog, this ad is quite charming. Brands are waking up to the reality that dads do actually parent their children and it is always lovely to see on screen. With a sweet acoustic song, a cute little girl and a montage of wholesome activities, this has all the hallmarks of a bank ad, but it is a nice one.
Who's it for: Trade Me by VMLY&R
Why we like it: The road to hell may be paved with good intentions – but what else would we fill a garage with? You've got to store your junk somewhere and the beauty of hoarding useless items is that between the guilt over buying into materialism, there are generally moments of glorious delusion that you really will use that Ab King Pro – or treadmill – one day. Trade Me is positioning itself as the solution here and in terms of an enjoyable watch it works, but we're still not quite ready to part with our vintage roller skates just yet.
Who's it for: ASB Bank by True
Why we like it: A song, a dance, a poem, diversity – it's all good stuff! ASB utilises some genuine Kiwi talent in this spot and focuses on its inclusiveness towards all New Zealanders. It's a simple concept, but it is executed well and that makes it a delight to watch. To some, it may seem a bit on the nose but we'll never complain about celebrating diversity.
Who's it for: DB Export by Colenso BBDO
Why we like it: This is a Valentine's Day ad like you've never seen before – and given the number of scenes that qualify as oversharing, you may never want to see again. Regardless, it's tongue-in-cheek and plays into DB Export's target audience's (presumed, although it is 2019) deepest desire: a relationship built on a shared love of beer. The song, 'I'm Drinking of You' is catchy, and, at times, genuinely funny so this bold move definitely gets a tick for being memorable.