Church of Scientology ad-bombs the Super Bowl

  • PopPress
  • February 4, 2014
  • StopPress Team
Church of Scientology ad-bombs the Super Bowl

For the second year in a row the Church of Scientology has slipped an ad into the Super Bowl, and this year's offering is impressively high on claims and equally low on explanations.

Although the ad was only screened in selected locations, this hasn't stopped the Twitter community from condemning it for being a touch too creepy. (Funny or Die also weighed in with a parody video in which they claim to expose the hidden message that viewers may have missed.)

It also appears that the marketers at the organisation are becoming a more aggressive with their campaigns. The 2013 ad subtly hinted at the church's unconventional methods, and it seemed to employ the Apple approach to advertising.  

In the latest promo, E-meters enjoy as much screen time as faces and audits are presented as something curious kids should try at least once. If this trend continues, we dread to think what future Super Bowls might hold. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 14 June

  • PopPress
  • June 14, 2019
  • StopPress Team
The Compendium: 14 June

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit