Chew the future ... and beyond

  • PopPress
  • June 25, 2013
  • StopPress Team
Chew the future ... and beyond

There are plenty of motion-controlled games out there, from Nintendo's uber-popular Wii to Resn's Google Hangouts game Face Arcade. Now US gum brand Stride and Wieden + Kennedy have embraced that technology for its latest campaign, which they call "the most amazing chewing-based game we're aware of". 

The game, which those with nothing to do can download here, allows chewers to control Ace, a strange creature trapped deep in the mines of the fantastical, futuristic place called Gumulon. 

In the future, StopPress imagines all marketing will require some kind of bodily function from consumers. 

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The Compendium: 12 April

  • PopPress
  • April 12, 2019
  • StopPress Team
The Compendium: 12 April

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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