Cheers engineers

  • PopPress
  • January 12, 2016
  • StopPress Team
Cheers engineers

There are so many little things we take for granted every day that make our lives so much easier. From the humble wheel to the toilet flush. Exxon Mobile points out a few of them in this clever cluster of ads which encourage youngsters to become engineers by showing the ways they have improved our lives.

The company is trying to keep the wheels turning on engineering careers as not enough students in the US are going into engineering. 

The ads remind us that cellphones, cars, helmets and television wouldn't be around if it weren't for engineers. A simple, yet effective message, showing how different our lives would be.

In saying that, we probably could have done without suspended baby cages (which perched precariously outside high apartment buildings so babies could get fresh air), segways and vibrating ab belts.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 March

  • PopPress
  • March 22, 2019
  • StopPress Team
The Compendium: 22 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit