Celebrating the mutts

  • PopPress
  • January 28, 2014
  • StopPress Team
Celebrating the mutts

In order to encourage prospective pet owners to consider adopting abandoned dogs, Costa Rica-based dog rescue centre Territorio de los Zagautes (which roughly translates to Territory of the Mutts) commissioned the creation of a campaign that celebrated the uniqueness of mixed breeds.

Shortly after being launched, the campaign garnered media attention and exploded on social media. Before long, Costa Ricans rushed out, adopted dogs and posted pictures of them online.

In addition to increasing the number of adoptions in the country and altering the preconception that thoroughbreds are somehow superior to their mixed counterparts, the campaign, initiated by Garnier BBDO, also won Bronze and Silver gongs at the Cannes Festival in 2013.        

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit