The brand that can do no wrong

  • PopPress
  • October 9, 2014
  • StopPress Team
The brand that can do no wrong

Remember when Cadbury sneakily added palm-oil to its chocolate and decreased the size of its packs? The company got an absolute slamming and its trust levels went through the floor. So it was interesting to see the exact opposite of that response when Whittaker's put a post on Facebook saying that it would soon have to raise its prices

Hello Chocolate Lovers…Stock Up!
We wanted you to be the first to know that very soon we unfortunately have to raise our prices.
Why? Our raw materials costs have shot up (cocoa butter for example has risen 104%). But quality is everything to us so using lesser quality ingredients isn't an option.
And rest assured it is still all made in Porirua, New Zealand 

That's not how it's supposed to work. Most companies get lambasted for being filthy money-grubbers when they raise their prices. Whittaker's gets praise for being honest. But that's what tend to happens when you're a loved brand. ​Whittaker's has well and truly earned its place at the top of the country's most trusted brands list and it's done it through a combination of great products, transparency and very savvy marketing. It's also one of the best brands in the country when it comes to managing its huge 380,000-strong Facebook community. But that's not just about selling to them, it's also about communicating. And Whittaker's has nailed that. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 March

  • PopPress
  • March 22, 2019
  • StopPress Team
The Compendium: 22 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit