Bonding through bricks

  • PopPress
  • November 7, 2013
  • StopPress Team
Bonding through bricks

In an age where technology rules—and where screens are often used as babysitters—there's still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it's released a fantastic family-themed TVC, its first for 30 years. 

Developed by Amsterdam agency We Are Pi and shot by director Joanna Bailey, it's brilliantly written and it's a great endorsement for the family bonds created through building—and the universal naffness of grandma's knitting. 

For a few more "great ads from a great company", check out this list. 

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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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