Beware of the cursed campaign

  • PopPress
  • October 20, 2017
  • StopPress Team
Beware of the cursed campaign

Svedka Vodka, a Swedish vodka brand, is haunting its unsuspecting fans for Halloween.

It's launched a 'Banner Ad Curse' campaign that latches on to those who click through to its website from a pre-roll ad on social feeds. It's there a video plays to warn the viewer they've been cursed.

The curse sees the viewer followed around the internet by themed banner ads. The only way to break the curse is to share it with a friend, thus keeping the curse moving.

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The Compendium: 14 June

  • PopPress
  • June 14, 2019
  • StopPress Team
The Compendium: 14 June

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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