Apple celebrates Christmas with dance

  • PopPress
  • November 24, 2017
  • StopPress Team
Apple celebrates Christmas with dance

There's no jingling of bells or brightly-lit decorations in Apple's romantic new Christmas campaign as it focuses on the idea of sharing a special moment with someone.

Set to Sam Smith's 'Palace', the ad cleverly promotes Apple's iPhone, Apple Music and earbuds as it follows a woman walking through the snowy street listening to music. When Smith's song begins to play, she breaks into a contemporary dance that sees her twirling across the road and in doing so, she bumps into a man. It appears she then shared an earbud with him, so they can dance in the street together, however, come the end of the video, it appears that was all a daydream.

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The Compendium: 18 January

  • PopPress
  • January 18, 2019
  • StopPress Team
The Compendium: 18 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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