Adidas gets kick out of Messi's boot

  • PopPress
  • March 12, 2014
  • StopPress Team
Adidas gets kick out of Messi's boot

Adidas has launched a very cool website to promote the new Adizerro F50 Messi, named after star footballer Lionel Messi.

You can use the site to explore and buy the new boot, but there's also a game with a difference. Fast or Fail is evidently driven by the power of the social crowd, so it's in your interest to tweet about Messi or post about him on Facebook to give yourself the ability to play the game faster and make it onto the leaderboard. That's because only the fastest go in the running to get to the 2014 Fifa World Cup in Rio.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 14 June

  • PopPress
  • June 14, 2019
  • StopPress Team
The Compendium: 14 June

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit