Edeka looks 100 hundred years into the future

  • PopPress
  • December 8, 2017
  • StopPress Team
 Edeka looks 100 hundred years into the future

German supermarket Edeka has done something a little different for its holiday ad with a sci-fi take on Christmas by looking into the future.

In a dystopian future in 2117, the world appears to be overrun by robots. One little robot sees a poster celebrating Christmas. This leads him to discover a newspaper with a story about a family who had escaped from the robot’s overlords. He then goes off on an adventure to find them and when he does, they invite him to join their Christmas dinner. 

While it may be a bit out of the ordinary, it does contain Christmas elements, and in the end is really just about understanding and generosity.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit