Apple gets this catchy '80s track stuck in viewers' minds

  • PopPress
  • April 24, 2014
  • StopPress Team
Apple gets this catchy '80s track stuck in viewers' minds

Apple has given second life to the Pixies' 1988 track 'Gigantic' in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.

The first few scenes are dedicated to the utility that an iPhone offers to musicians, but before long it becomes evident that the iPhone has a broader application that reaches into virtually every aspect of our lives. And just to show us that Apple's marketers follow no rules, the ad also includes a seemingly unrelated catchphrase that was borrowed from the Dove 'Real Sketches' campaign.     

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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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