I know they’re smashing it, but after a viewing or three I struggle to watch the Air New Zealand safety videos. Especially the latest one with the Run DMC song. It’s well shot and I liked it the first time, but it’s not like one of those movies you can watch a million times. Best airline in the world though.
5. Your own biggest success
Growth of us (EightyOne, DOT loves data and Octave) in terms of scale, and seeing the work get better. Nothing like a little momentum.
6. Most significant launch/innovation/thing of the year
It’s a toss up between the company that invented the microwave that can freeze stuff and the role of the deep lying playmaker, as best seen at Chelsea FC. Or AI. But it’s close.
7. What should be un-invented?
Plastic. Poor fish.
8. Lamest trend
Fortnight dancing. Mainly cause the kids erupt when I try Orange Justice.
9. Best brands
Fix & Fogg. Powershop. Nike. Allbirds. Garage Project
10. Best stoush
Anyone who goes head to head with Jordan Peterson. He’s one smart cookie. Dangerous, but smart.
11. Heroes
Colin, Jacinda, All the people trying to sort out the environmental impact of our past decisions. Where’s Captain Planet when you need him?
12. Villains
The Don #trumpface. Harvey. Thanos proved to be formidable.
13. What died in 2018?
All the predators around Wellington. That being rats and mice etc rather than those alien hunters. Kiwi hope to be reintroduced into Miramar. What a city.
14. What’s the biggest mistake marketers will make in 2019?
Thinking automation solves all their problems. It’s another (great) set of tools. Needs to be powered by great ideas though.
15. How far in our future do you think The Handmaid’s Tale is?
During Donald’s constitutionally amended third term.
