Year in Review: Mark Cochrane

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Mark Cochrane

After three rather eventful years at the local Saatchi & Saatchi office, Mark Cochrane took up an inter-company promotion and headed to Thailand late last year. Here's his report on 2012.

1) Favourite campaign that isn’t yours thing I have seen recently is this anti-smoking effort. It's not a campaign but it's a lovely little demonstration of pure creativity without a lot of $.

2) Favourite campaign that is yours

Corolla. After six months of working on it I still love it. Great team work. 

Well done Gus, Corey, Muz, Emma and Jane. Caps off to Neeraj, Steve and Alistair at Toyota for being so bold. 

3) Least favourite campaign's. "Excuse me governor but your strategy is showing..." I grew up on a farm in Otago, this is just making it hard for me to like Speight's.

4) Best brand

Stolen Rum. Best brand story in town. Best execution of a brand story. Well done Roger, Duff and James Hurman.

5) Best stoush

Kim Dotcom vs. the Government. 

6) Heroes

Nicky Bell and Antonio Navas. Well, my heroes at least. 

7) Villains

People who think that technology is more important than creativity. Just stop it!

8) Most memorable marketing moment

The Olympics. Go humans. 

9) A few predictions for 2013

Storytelling will rule again. 

Team work and brand orchestration will become even more important. 

Devo will have a big party. 

Saatchi NZ will win agency of the year. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit