The Year in Review: Jens Hertzum

  • Year in Review brought to you by Marsden Inch
  • January 13, 2014
  • StopPress Team
The Year in Review: Jens Hertzum

Media companies around the world are increasingly trying to cut out the middle men and profit from clients' thirst for content. TVNZ's in-house production team at Blacksand is no different and, as well as doing plenty of quality work for the mothership, like the launch of and promotional campaign for Seven Sharp and the Shortland Streetend of year campaign, it's doing a lot more work on production partnerships, like Telecom's 'Tech in a Sec' and Mitre 10's 'Easy As'. Here's Blacksand's executive creative director JensHertzum's highlight reel for last year.

1) Favourite campaign

“Thanks for the Warm Up/Meet the Superhumans” by 4Creative.

2) Least favourite campaign

The drink driving advert with the matriarch of the family chastising the child-like, drunken ape-men as they bumble in through the back door…you know the one, it features the half-cut serial killer known as ‘Uncle Gav.' It’s a tough watch, especially after the phenomenal “Ghost Chips”. Legend.

3) Your own biggest success

Getting stuck in at TVNZ Blacksand, leading an extraordinarily creative bunch, branding, story-telling and winning a few national and international gongs along the way.

4) Most impressive performance

TV2 for still knocking it out of the park. The last episode of Shorty this year received a 58 percent share. Thousands of fans went online trying to figure out which character is dead in the scavenger clue hunt we created.

5) Biggest move

My own to New Zealand. I know I moved in November 2012 but, hey, I’m still just settling in and getting started here.

6) Best innovation

Netflix launches of House of Cards.

7) Best brands

Marvel, Channel 4, Minecraft

8) Best stoush

Funniest was Russell Brand versus American Morning TV. The ugliest was Saatchi versus Lawson. I have never witnessed a more sinister nose tweak.

9) Heroes


10)  Villains

Miley Cyrus

11) Most memorable marketing moment

Miley Cyrus at the MTV’s VMAs

12) A few predictions for 2014 

TVNZ Blacksand will go up in the world. That will be up to fifth floor of Telecom Tower to be precise. It’s not a prediction really.

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Sky fall: Competition swipes sales, subscribers

  • Media
  • February 20, 2019
  • Radio New Zealand
Sky fall: Competition swipes sales, subscribers

Sky Television's first half profit has dropped sharply as it battles tough competition, forcing it to raise prices.

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