David Bell, ex-creative director at Media Design School’s creative advertising course and the recipient of the 2011 lifetime achievement award at Axis, is still helping to mould, shape and nurture young ad brains. But he has been spending most of his time spreading the word about his book The Dog Hunters and, after a successful fundraising drive on Kickstarter, he’ll be spending more of it creating an illustrated version.
1) Favourite campaign
NZI ‘Devil’s Chair’.
2) Least favourite campaign
That AWF ‘You Saved our Ass’ ad.
3) Your own biggest success
Jeneal [Rohrback] and my online/social media and Armageddon onslaught for the Kickstarter crowd funding project on the illustrated version of my book The Dog Hunter (this counts as one of the ads!).
4) Most impressive performance
See question three.
5) Biggest move
Toby Talbot to WhybinTBWA.
6) Best innovation
Independent Breweries (all Barnes Catmur stuff).
7) Best brands
Independent Breweries (all Barnes Catmur stuff).
8) Best stoush
Darren Wong Kam nearly not getting into the Adschool end of year show because he’d been wearing a hat for five days and didn’t want to take it off because his hair was a mess.
9) Heroes
Andy Blood for being irrepressible.
10) Villains
Can’t think of anyone.
11) Most memorable marketing moment
Media Design School’s ‘Fire the Interns‘ end of year ad show.
12) A few predictions for 2014
TV won’t die. Nor will radio, outdoor, press and mags. And Y&R will do well
- Looking for a change? Then put down your sausage and check out some of the roles Marsden Inch has on offer.
