The Year in Review: Corey Chalmers and Guy Roberts

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Corey Chalmers and Guy Roberts

2011 wasn't a particularly memorable year for Saatchi & Saatchi, with the pink fist debacle casting a major pall. But the new executive and creative team has shaken things up and, after winning ASB without a pitch earlier this year and releasing some of the best work of 2012, the confidence—and the quality—appears to have returned. Creative directors Corey Chalmers and Gus Roberts speak up. 

1) Favourite campaign that isn’t yours Not a lot I’m envious of this year, but Instant Kiwi Push Your Luck is funny. String Theory’s Good Books spots. All class.

2) Favourite campaign that is yours’re really proud of two: Corolla and Telecom. Corolla because it encouraged great work. And Telecom because together we started doing some of New Zealand’s favourite advertising again.

3) Least favourite campaign Speight’s. I mean, really? Lumino. Enough said.

4) Best brand

COREY: All Blacks. New coach, new players, won most games without playing brilliantly. And while I hate seeing AIG on the jersey, it probably saved the game in New Zealand.

GUY: Moa Beer. Remembered for a share float and a sponsorship, not just ads.

5) Best stoush

Have there really been any this year?

6) Heroes

Anyone who still did great work when it’s never been harder.

7) Villains

COREY: Those anonymous pricks on the blogs who are too cowardly to stand by their opinions.

GUY: The process that let Ghost Chips fail at Axis this year when it was clearly New Zealand's best work.

8) Most memorable marketing moment

It’s just new, but the Mini/SPCA dogs driving thing is already a memorable idea.

9) A few predictions for 2013

Hopefully people will stop banging on about “digital” and “social media” as if it’s an idea in itself. More work, better work and hopefully more moments to envy. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

OMD launches South Island presence

  • Advertising
  • January 23, 2019
  • StopPress Team
OMD launches South Island presence

OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit