Year in Review: Charlotte Bell, NZME

  • Year in Review
  • December 24, 2018
  • Charlotte Bell
Year in Review: Charlotte Bell, NZME

1. Favourite local campaign that isn't yours

Had to love FCB’s Testicular Cancer New Zealand campaign – the use of the ‘auto ball checker’ was a great way to get men thinking about a serious health concern.

2. Favourite campaign that is yours

My favourite campaign this year was The Herald’s suffrage celebration – which was a multi-platform campaign that really showcased the power of NZME. The Trailblazer project included a custom digital execution built by our data team, daily print spreads across the week, a special issue of Viva and a 12-part animated web series, which brought to life the stories and achievements of some of New Zealand’s most incredible women. It was supported across all our brands and became a genuine talking point. Plus, the PM helped out as guest editor for the night. No biggie.

3. Favourite international campaign

Nike's Colin Kaepernick 'Just Do It' campaign. 

4. Your own biggest success

My two delicious kids.

5. Most significant launch/innovation/thing of the year

For NZME, launching OneRoof.co.nz and seeing agents and buyers respond to the new purpose-built real estate proposition so positively. The audience continues to grow and has nailed the number one web position on more than one occasion and it’s only been in the market since April this year.

6. What should be un-invented?

Single-use plastic and high heeled Crocs.

7. Latest trend

Tik Tok

9. Best brands

Currently, my favourite brands are ‘Versace’ for its opulence and ‘Lonely’ for its elegance.

10. Heroes

Aretha Franklin, Princess Diana, Dr Audrey Evans, my Dad.

11. Villains

Anyone who’s ever put a needle in a strawberry.

12. What died in 2018?

Straws 

13. What’s the biggest mistake marketers will make in 2019?

Non-personalisation.

14. How far in our future do you think The Handmaid’s Tale is?

Hopefully not in my lifetime because I’m pretty sure I’d be sent straight to the colonies.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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