The Year in Review: Annie Dow and Jenny McMillan

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Annie Dow and Jenny McMillan

Dow Design is on a mission to prove the commercial value of good design. And with a win in the TVNZ-NZ Marketing Awards for Fonterra's 'Anchor Strong' in the Pacific, a finalist in the new Best Effect Award for Hellers and a number of redesigns for big FMCG brands this year, it seems to be doing a good job of it. Founder Annie Dow and business development director Jenny McMillan speak their piece. 

1) Favourite campaign that isn’t yours'Every day a New World'. 

2) Favourite campaign that is yours

New Speight’s rebrand and repositioning of its craft beer.

3)  Least favourite campaign Insurance 'Break my Stride'.

4) Best brand

We’re impressed with how Volkswagen are recreating themselves as a part of the Kiwi brandscape. However, the brand we find ourselves referencing again and again as a model for doing things right is Apple. 

5) Best stoush

The Dotcom saga. It’s hilarious that a German internet mogul is becoming a Kiwi folk hero, while all the politicians dance around trying to appear nonchalant. His comments at the opening of the Franklin Road Christmas lights were laugh-out-loud funny—something about it being unusual to be playing Santa while in the middle of major criminal proceedings.

6) Heroes

Linds Redding.

7) Villains

The Shell rebrand to ‘Z’—hardly a New Zealand experience. 

8) Most memorable marketing moment

Dow Design winning the TVNZ-NZ Marketing export marketing award for Fonterra and punching above its weight with the big ad agency boys.

9) A few predictions for 2013

South Korea is going to be a ‘hip’ national brand. Apple and Google will kiss and make up. People will be sick of Hobbits.

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Year in Review: Amber Coulter

  • Year in Review
  • January 18, 2019
  • Amber Coulter
Year in Review: Amber Coulter

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Amber Coulter, partner at TRA, has to say.

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