The year in review: Justin Mowday

  • Advertising
  • December 14, 2010
  • StopPress Team
The year in review: Justin Mowday

DDB New Zealand embarked on an international search to find a new managing director earlier this year. And they found the right man for the job just down the road at DraftFCB. So far, so good in the new role for Justin Mowday, with two big accounts in Cadbury and The Warehouse staying put and a host of top notch creative work being released (added to that, his old place of employ did very well at this year's Effies). So, here's his $0.02 on the year in marketing.

Youtube Video

1) Favourite campaign that isn't yours

ALAC 'Don’t bring your mates' campaign. To tell the public to stop drinking so much, but still be voted one of New Zealand’s favourite ads at the same time is no small achievement.

Youtube Video

2) Favourite campaign that is yours

SKY Rugby World Cup. The Drill Sergeant has a lot more training to do.

3) Least favourite campaign

ASB's ‘Creating Futures’. A blander version of the 'For the Places You’ll Go' National Bank endline, whilst over-stepping the role of a bank in peoples’ lives.

4) Best brand

McDonald’s. What an incredible evolution of the brand they’ve effected over the last few years.

5) Best stoush

TVNZ vs CAANZ. Big call to bite the hand that feeds you.

6) Heroes

Has to be Special Group for leading the return of the creatively led indie that's intent on doing great work.

7) Villains

The Droga founders for presiding over the demise of what was one of the country’s most successful and creative advertising brands, Saatchi & Saatchi.

8) Most memorable marketing moment

The death of Goldstein. Great campaign for many years, but should have ended on a high a bit earlier in the piece.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

OMD launches South Island presence

  • Advertising
  • January 23, 2019
  • StopPress Team
OMD launches South Island presence

OMD now has a southern office, after acquiring the largest media agency in the South Island, ImMediate.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit