The Year in Review: Fraser Gardyne

  • Design
  • January 12, 2012
  • StopPress Team
The Year in Review: Fraser Gardyne

Fraser Gardyne graduated from design school in 1976, was a director at Designworks for ten years, has worked closely with a massive range of Kiwi businesses and, as a result of his committed service to clients and the industry, was awarded the coveted Black Pin at last year's Best Design Awards. Here's some of the goods, bads and uglies of 2011 as seen through his eyes. 

1) Favourite campaign that isn’t yours: Vimeo VideoShare an Idea, the community public engagement campaign developed by Strategy Design & Advertising for the Christchurch City Council.

2) Favourite campaign that is yours: The City LINK, Inner LINK and Outer LINK bus route brand development for Auckland Transport.

3) Least favourite campaign: The Z Energy brand.

4) Best brand: Globally, Apple. Locally, Air New Zealand.

5) Best stoush: Can I change this to worst stoush? DB's Radler. I loved Boundary Road Brewery's "Fine, we won't call it a radler then" billboard. The start of the rot, followed by Fonterra and vintage cheese.

6) Heroes: Clients who hire experts and listen to advice. Thanks for letting us do good work for you. You deserve and will get the best.

7) Villains: Micromanagers and people who know the cost of everything and the value of nothing. Don't try and drag us down to your level.

8) Most memorable marketing moment: The opening ceremony for the Rugby World Cup.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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