The year in review: Chris Pescott

  • Advertising
  • January 19, 2011
  • StopPress Team
The year in review: Chris Pescott

Perceptive has made more than a few waves in the marketing and research biz since it was established in 2004, having taken 24th place on the 2009 Deloitte Fast 50 list and signing up over 90 clients in New Zealand, Australia and Hong Kong. Here's what Chris Pescott, the founder, big cheese and 2009 Ernst & Young Entrepreneur of the Year finalist, thought about 2010.

1) Favourite campaign that isn't yours

My favourite campaign would have to be DDB & SKY TV 'You will be Match Fit'. From the reels I was lucky enough to see it keeps getting better too. Youtube VideoYoutube Video

2) Favourite campaign that is yours

Being solely at the planning end we can't really take credit for the ads we worked on. However, avoiding consumer brands, the work we did with Kordia this year in collaboration with Silk for the creative was outstanding.

3) Least favourite campaign

I will never fly fish again in remote locations while trying to answer my XT mobile phone by persistently saying "hallooo".

Youtube Video

4) Best brand

Youtube Video

Woodstock. I think it has been a fantastic year for the brand. Great campaigns, great opportunities seized and a big push into its next phase. And hey, now we know, it's ok if your mate's mum gives you a Woody.

5) Best stoush

XT vs. Everyone who wanted to use their mobile phones, for anything.

6) Heroes

Derek Handley for inspiring everyone—and making some serious spondoolies.

7) Villains

Josh & Jamie for selling too soon. Loved these guys as an indie, but don't get to see much of what they are doing these days. Still, good on em' for making a splash—and some great ads.

8) Most memorable marketing moment

Ogilvy's 'WRX for sale' campaign. It was not necessarily the creative that was memorable. More the shameful display of selfishness portrayed by the number of people who still tried to buy it even after listening to the voice message of the guy crying his balls off having killed a little girl while speeding. Sick.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit