Spongelion Europants

  • Advertising
  • June 24, 2010
  • Martin Bell, Our Maan in Cannes
Spongelion Europants

With the intensity of the Young Lions competition behind them, Augusta Grayson, James Davidson, Nicole Hetherington and Simon Fowler take a walk on the wild side of Cannes. The Kiwi contingent may have come away empty-handed from the Young Lions competition, but Cannes is not just about winning gongs. It’s also about seminars. And parties.

Sometimes roaming in a pack, sometimes breaking away from the pride to hunt alone, our young charges have been feasting on all the goodness that Cannes has to offer. By day, the Young Lions devolve into a sponge-like state, soaking up as much as their oversized brains will allow from the dozens of seminars and workshops that are on daily in the Palais de Festivals.

The nights, however, are a different matter. With the gentlemen resplendent in their finest Euro manpants and the ladies their most exquisite gowns, they prowl the streets of Cannes in search of that rarest of beasts – the A-List after party. Some parties are easier to find – and get into – than others. Tuesday night’s Gala Opening Party saw over 1000 delegates, jurors and VIPs cram onto Carlton beach for an epic party of gargantuan proportions.

Nicole Hetherington of Y&R models latest in European headwear from Lapland

There were silly hats. There was Lithuanian sexy dancing. There was an impromptu haka. There was free flowing alcohol and canapés. It was like the fall of Rome, only with fewer togas. Global recession? What global recession? Everyone was partying like it was 1985 and we were still in the middle of advertising’s mythological golden age of excess.

With only the Axis Awards as training, our Young Lions never-the-less battled manfully on into the wee small hours. By morning expert Zulu trackers were called in to hunt them down and return them - disorientated and suffering from mild head trauma - to their respective hotels, ready for another day of invigorating seminars and workshops.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Diversity and inclusion in action: Why Spark gets behind the Pride community

  • Media
  • February 21, 2019
  • Sarah Williams
Diversity and inclusion in action: Why Spark gets behind the Pride community

One of Aotearoa's biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit