Marketing Gods appeased with July/August edition of NZ Marketing—and a few virgin sacrifices

  • Gratuitous self-promotion
  • July 2, 2012
  • Ben Fahy
Marketing Gods appeased with July/August edition of NZ Marketing—and a few virgin sacrifices

Some cultures celebrate the release of a new edition of NZ Marketing by throwing three virgins into a volcano and dancing for days on end. But in New Zealand we simply write something on StopPress and alert readers to the fact that by picking up a copy of a magazine that recently won all four of the big gongs in the trade/professional category at the 2012 Magazine Awards *awww shucks* you can fill your brain with stories about how the senior management team at Saatchi & Saatchi is trying to rediscover the agency's lost mojo; the intriguing brand wars playing out in the local automotive sector; the state of New Zealand's radio industry in an increasingly digital world; how to choose an agency without losing your shirt; the massive changes currently being dealt with by the retail sector; and David Bell's take on why we might currently be going through this generation's equivalent of the Mad Men era.  As per usual, we've also got a gaggle of columnists so intelligent you could probably sell the electricity their brains generate back to the grid: Duncan Shand talks about how to use digital tools to make use of your biggest influencers; Andy Jaquet wonders why, when the evidence is there to show design's effectiveness, New Zealand businesses aren't investing in it as much as they should; new Magazine Publisher's Association chair John Baker takes an opportunity to destroy some myths about his medium; AJ Park's Corinne Blumsky and Catherine Edmonds discuss the best ways to deal with social squatters; The Research Agency's Andrew Lewis believes brand differentiation doesn't work any more (but says brand can still be useful); JWT's Simon Lendrum explains why there's no such thing as a digital strategy; and Colmar Brunton's Vanessa Clark talks about the rules of social engagement. We've also got interviews with Harvey|Cameron's Christchurch-based managing director Neil Cameron on the difficult times the agency has faced in recent times and The Collective's Angus Allan on the company's rapid rise, social media savviness and plans for world domination, as well as a celebration of 80 years of the NZ Woman's Weekly in Back Then, the best ads judged for your pleasure in Campaign Review, some glamour shots from the Media Awards and an array of stunning stats, industry jargon and other jolly japes. Sign up for a subscription here or download the tablet version from Zinio here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 22, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit