Branson's book of secrets: Derek Handley's two year learning curve

  • Business
  • March 27, 2014
  • Derek Handley
Branson's book of secrets: Derek Handley's two year learning curve

Derek Handley, co-founder of the Hyperfactory, Snakk Media chair, Sky board member, executive professor at AUT and author of Heart to Start, made the decision to dedicate one year of his life to working alongisde Richard Branson on The B Team, a global leadership force that's on a mission to catalyse better ways of doing business for the wellbeing of people and our planet. Two years later, here's what he's learned. 

In December of 2011 I made the best deal of my life with Richard Branson over a game of pool: he'd share with me a big idea he really wanted to come alive, and I'd donate the next year of my life to make it happen. That idea became The B Team, a global leadership force that's on a mission to catalyse better ways of doing business for the wellbeing of people and our planet.

As soon as we finished the game as I walked over to my wife to tell her what I'd gotten us into. I knew I had made a huge gamble with time, but the right one with fate. I knew that in trying to wrangle a powerful group of amazing people from all around the world to share in and drive a new vision for business that the mission itself would mark me deeply forever. I knew that I'd learn about the challenges we face and the solutions we have at hand and in our heads and I knew that I’d have a chance to work alongside some of the brightest and most inspirational people on Earth who are trying to shape a better world for our children and their children.

But to be honest, what I couldn't predict was what I would learn from Richard himself.

Now, two years on, if you cornered me in a bar somewhere in Auckland, New Zealand, stripping away all the 'screw it let's do it' and the lofty goals of how we spend our time in the world and how we want to leave it after we’re gone, here are some of the simplest things I would share.

  1. Just speak English. I have learned to strip all jargon from my life. If a school kid can't understand it, then you're just saying it wrong. And that goes for all the acronyms we drown in to the overused phrases from "lean start-up" to "lean-in", and words that just shouldn't be used in the first place, like "resources" when we mean people. There is a constant drive now within me to crush all language out of my mind that can't be relayed to the common person.
  2. Have conversations not presentations. No matter what the idea or proposal that you are trying to get across, eliminate as much supporting paraphernalia as humanly possible. Minimise the 'decks', the Powerpoints, handouts and yes, even the Keynotes (just because it looks better doesn't mean it works better). Recently, Richard sprang back from his chair in horror in response to the solitary 'diagram' I had put up on a screen in three days of meetings. I fought back determined that we needed it to illustrate a point, so he reluctantly pretended to look at it ever so briefly. But he was right, we didn't need it at all.
  3. Always be positive. I used to find occasionally being negative or 'challenging' was a way to get attention on an issue, or to 'raise a flag', but I've learned that really it's just your own inability to see the positive, and the solutions, and it’s always a less desirable tone-setter. That's not to say that if there is something negative going on that you shouldn't attack it in some way, but there always needs to be a solution to what you're reacting to.
  4. Don't show anger. Never be rude. In many cities around the world and in all sorts of situations, I've seen Richard tired, frustrated, elated, mischievous, but never angry or rude to anybody. Anger seems to be a wasted emotion on him, and impoliteness seems impossible. I've tried to embody this inspiration as much as I can train myself to, to tread more gently among my fellow man and woman; to constantly be mindful of turning anger into answers, and responding to rudeness with empathy.
  5. Care about everything that matters. Despite what we may think and how busy we believe we are, we as human beings actually do have the capacity to care about many different things, even if we initially don't. There would have to be very few people in the world busier than Richard Branson, but somehow he manages to care about a large number of very important issues for our generation. Spending time with the Virgin Foundation and The B Team family has inspired me to care and think about how I can help on issues ranging from endangered sharks, to transitioning ex-prisoners into the workplace to the failing war on drugs.

And lastly, no matter how many amazing things we are doing, and how great we think they are, there is always more we can do, there is always more to be done.

  • This post originally appeared on LinkedIn, where Handley has recently started posting as an 'Influencer' alongside ASB chief executive Barbara Chapman and many others. Check out more of his musings on his blog.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Up-and-Comers: Georgia Middleton, Hunch

  • Advertising
  • June 18, 2019
  • StopPress Team
Up-and-Comers: Georgia Middleton, Hunch

We've given the mic to the industry's future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit