
It’s easy to imagine what the world might look like in ten or even fifty years time, but what will New Zealand’s biggest sectors look like…
It’s easy to imagine what the world might look like in ten or even fifty years time, but what will New Zealand’s biggest sectors look like…
Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure. But far from cannibalising cinema audiences, streaming services such as…
Recently I attended a presentation from a local analyst/commentator on the state of the media industry in this country. His contention, backed up by a significant…
Work-related stress is quickly becoming a serious health threat. New Zealand is the 4th most notorious country in the world for unmanageable stress, with an alarming…
We’ve come a long way since the first display banner ad ran in 1995. Brendan Muller, New Zealand sales director at Quantcast, explains how marketers should…
Maria Devereux was once a budding art director who to my colleagues appeared cheerful, hard-working and happily married. But what no-one knew was that on the…
Voice technology has come a long way since its inception. I vividly remember my dad proudly coming home with a new phone, and one of the…
We are reaching a tipping point. Business, government, economies have for too long put growth and profit ahead of all else. It has come at a…
The new woke consumer strongly believes that the efforts of governments and businesses are still inadequate. Here, Duncan Shand gives his advice on how marketers should be encouraging organisations to meet new consumer expectations.
You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.