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The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign

  • Voices
  • January 16, 2019
  • Michael Goldthorpe
The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign

When Gillette launched its latest campaign turning its traditional tagline 'The Best a Man Can Get' on its head, hoards of internet warriors rushed to condemn it as "PC gone mad". Hunch managing partner Michael Goldthorpe weighs in on the topic by looking at what marketers have to keep in mind when embracing topics like #MeToo.

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Year in Review: Aimee McCammon, Augusto

  • Year in Review
  • January 11, 2019
  • Aimee McCammon
Year in Review: Aimee McCammon, Augusto

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Aimee McCammon, managing director at Augusto, has to say.

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Year in Review: Officers Minogue and O'Leary

  • Year in Review
  • January 9, 2019
  • Officers Minogue and O'Leary
Year in Review: Officers Minogue and O'Leary

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Year in Review: Ryan Heron, Fish

  • Year in Review
  • January 8, 2019
  • Ryan Heron
Year in Review: Ryan Heron, Fish

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ryan Heron, director at Fish, has to say.

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Year in Review: Matt West, EightyOne

  • Year in Review
  • January 7, 2019
  • Matt West
Year in Review: Matt West, EightyOne

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Matt West, partner and business director at EightyOne, has to say.

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