Opinion
The future of advertising: What will it look like in 500 years?
It’s easy to imagine what the world might look like in ten or even fifty years time, but what will New Zealand’s biggest sectors look like…
Browsing: Opinion
Opinion
It’s weird: streaming services are boosting demand for cinema’s big screens
Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure. But far from cannibalising cinema audiences, streaming services such as…
Opinion
Local media at a tipping point?
Recently I attended a presentation from a local analyst/commentator on the state of the media industry in this country. His contention, backed up by a significant…
Opinion
How to break the shackles of work stress with easy mindfulness
Work-related stress is quickly becoming a serious health threat. New Zealand is the 4th most notorious country in the world for unmanageable stress, with an alarming…
Opinion
Display advertising isn’t all about clicks, here are four ways to drive incremental conversions
We’ve come a long way since the first display banner ad ran in 1995. Brendan Muller, New Zealand sales director at Quantcast, explains how marketers should…
Opinion
The ROI on Empathy
Maria Devereux was once a budding art director who to my colleagues appeared cheerful, hard-working and happily married. But what no-one knew was that on the…
Opinion
How to win at voice
Voice technology has come a long way since its inception. I vividly remember my dad proudly coming home with a new phone, and one of the…
News
Collaboration, action and innovation: There are opportunities in addressing issues
We are reaching a tipping point. Business, government, economies have for too long put growth and profit ahead of all else. It has come at a…
Opinion
Duncan Shand on kids, culture, and climate change
The new woke consumer strongly believes that the efforts of governments and businesses are still inadequate. Here, Duncan Shand gives his advice on how marketers should be encouraging organisations to meet new consumer expectations.
Opinion
.jpg?resize=312%2C198&ssl=1 "I hired the guy who brought a clown as a support person to a redundancy meeting. Here’s why.")
I hired the guy who brought a clown as a support person to a redundancy meeting. Here’s why.
You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.