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When Gillette launched its latest campaign turning its traditional tagline 'The Best a Man Can Get' on its head, hoards of internet warriors rushed to condemn it as "PC gone mad". Hunch managing partner Michael Goldthorpe weighs in on the topic by looking at what marketers have to keep in mind when embracing topics like #MeToo.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Aimee McCammon, managing director at Augusto, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ryan Heron, director at Fish, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Matt West, partner and business director at EightyOne, has to say.
