Graham Medcalf takes a look at the week that was, covering accuracy in research, communicate to a socially-conscious younger market, and geo-marketing.
Marketing, advertising & media intelligence
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Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.
OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.
Graham Medcalf takes a look at the week that was, covering magazines and paywalls, influencers and objectives, the privacy act, and artificial intelligence taking over marketing.
Michael Goldthorpe, Hunch managing partner, on Volkswagen's latest campaign.