Graham Medcalf takes a look at the week that was, covering The Warehouse's carbon neutral claims, Westpac's stadium sponsorship coming to an end, NZ Herald's paywall plans, MediaWorks' cyber investigation, agencies working together, marketer's priorities, and the accuracy of viewership numbers.
Marketing, advertising & media intelligence
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Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing
Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of 'Bring the world closer together'.
Graham Medcalf takes a look at the week that was, covering social media's impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand's design talent on the world stage, and complained about ads.
Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.