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The agency of the future: attracting and retaining talent

  • Voices
  • April 24, 2019
  • Sarah Munnik
The agency of the future: attracting and retaining talent

Will the agency of the future use AI to track employees and boost retention? Will paid OE’s become an employee expectation? Only time will tell, but one thing is for certain — agencies will need to adapt to the new generation. Pead PR managing director Sarah Munnik reflects on what agencies will look like in the future.

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Gray Matters: on demand ads, ad saturation and a new New Zealand reality

  • Voices
  • April 23, 2019
  • Graham Medcalf
Gray Matters: on demand ads, ad saturation and a new New Zealand reality

Graham Medcalf takes a look at the week that was, covering the advertising opportunity for video on demand services, customer acquisition versus customer retention, and New Zealand's message to the world.

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Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media

  • Voices
  • April 18, 2019
  • Cassie Roma
Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media

Cassie Roma weighs in Lush's move to quit social media.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Lush just went dark on social media. Did its marketers make the right call?

  • Opinion
  • April 17, 2019
  • Wendy Thompson
Lush just went dark on social media. Did its marketers make the right call?

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn't put the customer first.

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Reach or engagement – what’s more important?

  • Voices
  • April 15, 2019
  • David Bowes
Reach or engagement – what’s more important?

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.

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