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Grey Matters: boycotting digital behemoths and strength in diversity

  • Voices
  • March 21, 2019
  • Graham Medcalf
Grey Matters: boycotting digital behemoths and strength in diversity

Graham Medcalf takes a look at the week that was, covering advertisers moving away from Facebook, Google and YouTube, and the value of inclusive ads.

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SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

  • Voices
  • March 21, 2019
  • Sarah Geel
SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

Anthem’s senior account director, Sarah Geel, looks at how empathy is turning the dial on customer experience.

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Why slow is the new fast for marketing

  • Voices
  • March 18, 2019
  • Richard Brett
Why slow is the new fast for marketing

Richard Brett, Opr CEO, writes about the rise of slow TV, New Zealand's ageing population and the stigma attached to loneliness.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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TVNZ-NZ Marketing Awards 2015
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Beyond the Page
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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StopPress Podcasts
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We sit down for a chat with industry leaders to find out what they're up ...

This is us: James Mok on New Zealand's darkest day

  • Voices
  • March 18, 2019
  • James Mok
This is us: James Mok on New Zealand's darkest day

VMLY&R managing director James Mok reflects on the 15 March terrorist attack in Christchurch, and how the industry can do better to represent New Zealanders.

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Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour

  • Voices
  • March 15, 2019
  • Graham Medcalf
Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour

Graham Medcalf takes a look at the week that was, covering Vodafone's restructure, reaching Chinese tourists, the cost of ad fraud, and tomato sauce ice cream.

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