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Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

  • Voices
  • February 22, 2019
  • Graham Medcalf
Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

Graham Medcalf takes a look at the week that was, covering The Warehouse's carbon neutral claims, Westpac's stadium sponsorship coming to an end, NZ Herald's paywall plans, MediaWorks' cyber investigation, agencies working together, marketer's priorities, and the accuracy of viewership numbers.

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Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels

  • Voices
  • February 14, 2019
  • Graham Medcalf
Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels
Picture from Reddit

Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.

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Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing

  • Voices
  • February 12, 2019
  • Wendy Thompson
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing

Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of 'Bring the world closer together'.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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TVNZ-NZ Marketing Awards 2015
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads

  • Voices
  • February 8, 2019
  • Graham Medcalf
Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads

Graham Medcalf takes a look at the week that was, covering social media's impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand's design talent on the world stage, and complained about ads.

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Gray Matters: social influencers, travel incentives, Brexit and evaluations

  • Voices
  • February 1, 2019
  • Graham Medcalf
Gray Matters: social influencers, travel incentives, Brexit and evaluations

Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.

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