Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.
Here are the top 10 posts in different categories.
With 14,000 likes, 3,5000 comments, 900+ shares Whittaker’s announcement of its new airport shop was by far its most popular post all month.
A product post asking viewers to comment using emojis to describe their favourite film was a fun and creative way for Sky TV to get people to comment. Its post accumulated over 250 comments.
A product post advertising Air New Zealand’s new plane partnered with a question to encourage engagement was a winning combination for our national airline.
How do you like yours? This general product post reflects Pak’nSave as fun brand and engages fans by getting them to comment how they like their toast.
With 5,100 likes, 13,000 comments, and 300+ shares, Harvey Norman’s successful vacuum giveaway post scored highly on comments and shares.
And earning 6,200 likes, 4,600 comments, and 800+ shares, McDonald’s Limited Time Offer $5 lunch deal was a crowd-pleaser on Facebook. Adding a time cap on the promotion creates excitement and fear of missing out.
A giveaway post requiring a photo with iconic Pak’nSave yellow and black design/stick man to be uploaded was a clever way to get people to share the supermarket’s branding online.
Corporate Social Responsibility
Countdown using its price lock to make female sanitary essentials more affordable for women earned over 3000+ likes on Facebook for the effort. It reflects Countdown’s alliance to relevant issues – in this case, people who are unable to afford sanitary products. It also increases Countdown’s positive sentiment and warmth from customers.
Vodafone’s rugby sponsorship shows cultural relevance and comradery with Kiwis in contemporary sports culture.
In relation to the damaging effects of pornography on young children Spark released an internet filter and asked its fans for their thoughts. It's a clever way of using its brand to raise awareness/try to help with an identified issue in our community.
Air New Zealand’s fun International Friendship Day post received close to 5,000 likes, 800+ comments, 154 shares.
To view the current top 25 brands and the top five posts here.