Zavy + StopPress Social Scoreboard: McDonald’s Monopoly, a duck crossing and an escaping donkey command attention

  • Advertising
  • October 2, 2018
  • StopPress Team
Zavy + StopPress Social Scoreboard: McDonald’s Monopoly, a duck crossing and an escaping donkey command attention

Looking at September’s social media activity, there's a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there's been some competition for the top spot.

For the past month, McDonald’s has been running its Monopoly promotion with customers getting the chance to win prizes with their purchases. The giveaway action has extended onto Facebook with a post promoting the giveaway of seven sets of limited edition McDonald’s tokens. For the effort, Facebook earned nearly 2,000 reactions, over 3,000 comments and 89 shares.

Another post, sharing a cute message ­– literally ­– also generated plenty of attention for the brand, with 5,700 reactions, 8,700 comments and 4,400 shares.

Meanwhile, on Twitter, Air New Zealand has been dominating alongside the New Zealand Transport Agency (NZTA).

In August, a duck followed by ducklings made its way onto Auckland’s Northern Motorway bringing traffic to a stop and soon Twitter. A video of the ducks making their way across four lanes while the cars stopped for them took over Twitter feeds with NZTA's post earning 280,000 views, 2,686 re-tweets and 7,450 likes.

Over on YouTube, Air New Zealand lead for most of September with its ‘Where to next? New horizons, new adventures – part 2’ campaign drawing in over 275,500 views.

However, like the ducks drew attention on Twitter, it was a donkey that stole the show on YouTube. Mitre 10’s ‘Roy – Kong’s Out Again’ campaign, featuring a pet donkey called Kong earned Mitre 10 the lead alongside a combination of garden checklist and DIY tutorial videos.

According to Zavy, Spark and KFC have extremely strong YouTube channels that are challenging Mitre 10’s lead.

  • To view the current top 25 brands and the top five posts on the Zavy + StopPress Social Scoreboard, click here.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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