Zavy + StopPress Social Scoreboard: Air New Zealand feature John Oliver, Facebook remains on top

  • Advertising
  • March 4, 2019
  • StopPress Team
Zavy + StopPress Social Scoreboard: Air New Zealand feature John Oliver, Facebook remains on top

Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there's been some competition for the top spot.

Overall Air New Zealand is leading the social scoreboard in Facebook, Twitter and Instagram. With their top post featuring English comedian, John Oliver. In this post Air New Zealand suggested that John Oliver host one episode of his show Last Week Tonight with John Oliver in New Zealand as he offered a solution to correcting maps which didn’t feature the country of New Zealand. The Air New Zealand post generated 4.5k likes, 218 comments and 187 shares.

Mitre 10 is currently dominating YouTube, with a flurry of ‘How To’ video content over February. 

The ongoing Mitre 10 Easy As series includes comprehensive instructional videos for our to do regular household DIY. Topics include Kiwi classics like 'how to build a deck', 'how to build a fence' and 'how to build a retaining wall', a long with more modern topics such as 'how to grow succulents and cacti' and 'how to set up a worm farm'.

With summer beginning to wane in New Zealand, Flight Centre’s post of 'People Who Will Have An Epic Holiday In 2019' campaign encouraged their followers to tag a person they knew on the list/ The post attracted 1.6k likes, 3.7k comments and 391 shares.

As the new Samsung Galaxy S10 hits New Zealand’s shelves, Harvey Norman had one to give away. As to be expected the post gained 2.3k likes and reactions, 6.5k comments and 161 shares.

Compared to other social media platforms like Instagram, YouTube and Twitter, Facebook remains the top performing channel, having the most evenly dispersed Zavy Index Scores between brands.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
news

Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack

Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands. However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit