Y&R wins HRV account

  • Advertising
  • November 30, 2011
  • Cath Winks
Y&R wins HRV account

Y&R has won the total HRV business including strategy, creative, media, digital, and direct after a competitive tender process.  The incumbents were the Brand Group and Hunter Media.

“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R's chief executive.

“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.

HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, general manager marketing at HRV.

FYI CHERRY, RHYMER and MERCY are just some of the words made from scrambling letters Y&R, HRV, and MEC, in case, like us, you were wondering.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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