YouTube goes Young Lion hunting

  • Advertising
  • May 5, 2010
  • StopPress Team
YouTube goes Young Lion hunting

As Mother always said, the best kind of trip is an all expenses paid one. And there's one up for grabs at the moment, with Fairfax Media urging New Zealand's aspiring young creatives to enter the Cannes Young Lions YouTube competition for their chance to win a trip to the 57th Cannes Advertising Festival in June, compete in the Young Lions Film competition with a foreign stranger as Team YouTube and hobnob it with the world's advertising elite.
Only those aged between 18 and 28 (that's those with birthing days between 20 June 1992 and 26 June 1981) can enter, and the competition can only be entered as an individual. You can seek out assistance from generous patrons, but only one person will actually get the ticket to go to the festival.

And here's how it all works: at midnight on Friday 14 May, the organisers will post a brief on YouTube to make a 60-second ad for a charity. Contestants then have 48 hours to make and upload something that fits the brief. Making the video is just half the job, however: entrants will have one week (17 – 23 May) to drive as many people as possible to their YouTube video. So it's all about embedding, blogging, tweeting, begging, borrowing and possibly even stealing to get people to vote for it.

A panel of advertising luminaries will then pick two separate winners, taking into account the public votes. And they will each receive an all-expenses-paid trip to the festival, which runs from 20 – 26 June, to compete as a team for YouTube in the Young Lions Film Competition.

Fairfax Media Group sales and marketing manager Sandra King says the fact that the two winners will be from separate countries and will meet for the first time in Cannes to compete as a team is the most exciting part of the whole competition.
For full entry details and criteria, visit

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