Youthful arsenal shows awesome firepower as NZ placed second in YoungGuns rankings

  • Advertising
  • August 4, 2010
  • StopPress Team
Youthful arsenal shows awesome firepower as NZ placed second in YoungGuns rankings

New Zealand loves comparing its performance with other nations. And typically we always do well on a per capita basis. But the YoungGuns Top 10 rankings of the most Awarded Countries of the past decade shows that we're flat out better than almost all of our foreign rivals when it comes to the quality of our creative advertising whippersnappers (turns out the old folk aren't too bad either). 

The Top 10 Awarded Countries recognises the locations of the most awarded creative talent in the 10 years since the YoungGuns were founded and good old New Zealand came second, with two Agency of the Year awards (both to Colenso BBDO), behind the US, which has won four YoungGuns of the Year, two Agency of the Year awards and three Student YoungGuns of the Year.

This year New Zealand will be hoping to remedy the fact that it is yet to receive a YoungGun of the Year accolade.

Next on the list was Australia and the UK, followed by Singapore, South Africa, India, Argentina, Brazil and France.

Over the next two months, YoungGuns will release a number of other Top 10 rankings on its snazzy website in an effort to celebrate the "young talent and incubator organisations that have nurtured those creative aspirations" across the last ten years of the YoungGuns awards.

Some of the rankings will be straightforward one to tens (Top Awarded Networks, Top 10 Awarded Schools, Top 10 Awarded Agencies and Top 10 Awarded Young Creatives), but the Top 10 Innovative Ideas and 10 Years of Call for Entries will be decided by public vote.

These Call for Entries were created over the years by the following agencies: 2001 - DÁrcy Sydney; 2002 - Mother, London; 2003 - Fallon, London; 2004 - Leo Burnett, Chicago; 2005 - CP+B, USA; 2006 - Saatchi & Saatchi, New Zealand; 2007 - TAXI, Canada; 2008 - Droga5, Global; 2009 - YoungGuns.

Entries for the 2010 edition. And there are two new divisions in 2010, the YoungGuns PR and YoungGuns Design. Hell, there's even a jury consisting of all the previous jury members since 2001.

So fill your boots at the YoungGuns website. Entries for the Digital, Advertising, Media, Design & PR Awards close 30 September.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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