Young creatives trade futures (for money)

  • Advertising
  • May 24, 2010
  • StopPress Team
Young creatives trade futures (for money)

Raising funds is a tough business. Some sell cheese rolls. Some sell sausages in bread. But TBWA's Tara McKenty and Iain Nealie have taken an altogether different approach: they're selling themselves – or, at least, their future – in the form of made-up stocks. It's a novel fundraising scam with a simple goal (and quite a few "completely fabricated statistics"): the pair, affectionately known as Agency Plankton, and fresh out of ad school, are desperate to get to the Cannes Advertising festival. But they need some financial assistance from a range of philanthropic creative patrons to do it.

"It's a pilgrimage of biblical proportions for two microscopic creatives. And we want to be there," the IPO (Initial Plankton Offering) document states. "We're selling shares in us. In who we are and what we stand for. We've taken the term 'trading futures' literally and now you can invest in our future."

The issue of 1000 shares of 'preferred' fictional stock in Plankton was released last week. And the pair already have the backing of some high-profile underwriters, otherwise known as Blood, Walden, Arlove & Partners.

According to the IPO: "The issuing price is expected to be near NZ$10 per share. With the equity release pertaining to 5% of the company, valuing the estimated future earnings of 'Plankton' at a very modest $2,000,000*. The services of 'Plankton', providers of world leading viral videos, blogs, ideas, concepts, ideologies and video games are expected to be in heavy demand for the foreseeable future. It is predicted that the stock will see continuous growth."

A warning for Mum and Dad investors, however: profits distributed by the company "will solely be at Plankton's discretion (ie never)". So it would probably be unwise to hand over your nest egg. But if you're feeling generous, the pair have promised not to shield the assets of their failed company and stay in a $4000 night luxury retreats.

For purchase options and more information on the Plankton prospectus click here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Up-and-Comers: Georgia Middleton, Hunch

  • Advertising
  • June 18, 2019
  • StopPress Team
Up-and-Comers: Georgia Middleton, Hunch

We've given the mic to the industry's future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit