Yello has now rebranded to Designworks. This expansion continues the firm's regional growth strategy and expands its spatial and interactive offering across Australasia, says Designworks director Sven Baker.
"The addition of Yello to the Designworks family adds considerable weight to our position as the pre-eminent strategic design consultancy in this part of the world and brings the size of the team to well over 100 strong," Baker says.
"The move strengthens the our Trans-Tasman Consumer FMCG and Corporate Branding offering and the additional capacity will support our expansion in Asia this year."
"We have been working with the brilliant team at Yello for a while now and fomalising our partnership was the logical next step," Baker says, adding that fusing the two businesses will provide a stronger, unified group under the Designworks brand for serving Trans-Tasman and Asian clients.