Year in Review: The Research Agency

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: The Research Agency

While the research industry as a whole shrinks, The Research Agency continues to grow, with new staff, new clients and a few awards in 2012. Main brains Andrew Lewis, Amber Coulter and Connon Bray speak their piece. 

1) Favourite campaign Doggleganger. Map your face to find the perfect dog doppelganger. Genius.

2) Least favourite campaign tie between BNZ ‘Be Good With Money’ and Westpac ‘Start Asking’. Big banks getting very parental and ponderous. A disconnect with where banking is going from a consumer perspective, in terms of the role it plays in their lives and the values they seek.

3) Best brand 

Crane Brothers. Small, crafted, fabulous website, stay true to their brand essence and deliver every time. Could teach the big brands a thing or two.

4) Best stoush

Kim Dotcom vs. ‘the Johns’ (Key and Banks). He’s the gift that just keeps giving.

5) Heroes

Barrack Hussein Obama.

6) Villains

Brendan Horan. As John Key says, the range of opinions on the future of MP Brendan Horan is similar to people's reaction to pornography. "It's shades of grey. It's like pornography, everyone knows it if they see it but everyone has a different definition of it."

7) Most memorable marketing moment

The Obama campaign. Visionary use of research and data science to create ‘hyper’ strategy and targeting. Along with clever use of social media to engage the target. And The Research Agency winning the Excellence in Marketing Award at the Westpac Business Awards. Showing research companies can market themselves as well as anyone else can. 

8) A few predictions for 2013

Marketers will start to realise that no-one really watches TV ads properly/at all anymore.

Businesses will decide that a social media strategy beyond simply building up likes is required. Questions will be raised about what consumers want from business in this space.

Xero to replace 42 Below as our go-to success story.

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MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

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