Xenophobia runs rampant as Aussies win NAB ad of the month

  • Advertising
  • April 6, 2010
  • StopPress Team
Xenophobia runs rampant as Aussies win NAB ad of the month

First they claimed Crowded House, now this: an Earth Hour ad for Unilever's Persil brand that was produced by Sydney boutique agency Naked Communications has won the Newspaper Advertising Bureau's (NAB) March Newspaper Ad of the Month.
The judges were Rod Prosser of JWT and Mike Davison, previously head of art at DDB and now a freelancer, who thought the ad was “topical, simple and funny”.

Robert Munro, the NAB's general manager, says it is "reasonably unusual" for an overseas agency to win and he can think of just one or two other occasions (one for Veet and one for Mastercard) when it has happened.

"Obviously, we would prefer to have Kiwi ads win. But the short answer is that there's nothing to stop [overseas agencies] entering," he says. If the ad has run in a New Zealand newspaper, it's eligible. Added to that, the esteemed judges judge each entry blind (aside from the ads entered by their own agency) to ensure the best ad wins and its agency provenance doesn't come into play.

Naked’s winning creative team (creatives: Sesh Moodley and Paul Swann; designer: Kelly O’Rourke; and photographer: Chris Barlow) gets $250 cash and the ad will be sponsored by the NAB into the 2011 Axis Awards. The ad also becomes a finalist in the 09/10 $10,000 Newspaper Ad of the Year competition. But Munro hinted at the possibility of some patriotic bias for the big final: he thinks it would be "extremely unlikely" that the local executive creative directors who are chosen to judge the best newspaper ad of the year would decide on an overseas entry. To him, it would be akin to choosing a foreign campaign for Grand Axis.
Any ad that's run in any newspaper around the country is eligible to enter the competition (email ideas@nabs.co.nz for competition details). And to view all the finalists in the current Newspaper Ad of the Year series visit the NAB website www.nabs.co.nz/Inspiration/AdofMonth.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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