Controversial season of The X Factor closes weaker than 2013 outing

  • TV
  • May 19, 2015
  • StopPress Team
Controversial season of The X Factor closes weaker than 2013 outing

Last night, an average of 333,000 Kiwis tuned in to watch Beau Monga crowned as the winner of the second season of The X Factor NZ.

In 2013, when the show last aired on TV3, the finale attracted 446,000 viewers over the course of two hours, meaning that this year's show suffered a significant dip.

This was also evident in the key 25-54 demographic, which saw 68,000 fewer Kiwis tune in for the latest edition. 

Despite the slip in viewership numbers, MediaWorks spokesperson Rachel Lorimer focused on the performance of the show over the course of the entire season. 

"We’re happy with the performance of The X Factor NZ," Lorimer says. "Overall, three million Kiwis tuned into the series and there have been nearly half a million video on-demand streams of full episodes."

These on-demand streaming stats are likely to increase over the next few days as fans who missed the finale catch up on the content via 3Now.

Lorimer also points to social media engagement and other online metrics as evidence of the show's success. 

"The show also enjoyed high levels of social media engagement, adding its 200,000th Facebook fan this week," she says. "One of the highlights, winner Beau Monga’s audition, has now been watched 9.25 million times, and Beau’s debut single is number on the NZ iTunes charts today."

But the show didn't only attract positive attention online. MediaWorks also came under fire for telling a one-sided story of contestant Shae Brider's involvement in an altercation that led to the death of a 16-year-old in Whanganui in 2004. Shortly thereafter, The X Factor NZ host Domnic Bowden issued a pre-recorded apology.          

The MediaWorks statistics also do not include the over eight million views tallied of a clip showing controversial judges Willy Moon and Natalia Kills laying into contestant Joe Irving. 

But, as evidence of the fact that bad publicity can at times drive up audience numbers, Throng reports that the episode following the axing of the judges had the highest rating of the season, attracting 438,320 viewers (it was the only episode in this season to break the 400,000 mark in 2015). 

Asked whether the show would return next year for a third season, Lorimer said that a decision had not yet been made. 

Here are the full ratings for both seasons:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit