Kiwis get into World Cup, 300,000 viewers tune in to watch England lose to Italy

  • TV
  • June 20, 2014
  • StopPress Team
Kiwis get into World Cup, 300,000 viewers tune in to watch England lose to Italy

If Nielsen's World Cup ratings are anything to go by, then it seems that the Kiwi appetite for football has grown over the last four years. 

On 13 June, 215,000 Kiwis tuned into TV One to watch the opening match of the tournament, a significant jump up from the 61,000 that tuned in for the 2010 opener in South Africa.

This significant spike was also reflected when it came to the comparative ratings between England's first games in each tournament.

Four years ago, only 92,000 fans tuned in to watch England's first game against Germany, while 299,000 watched England lose to Italy this year. 

"We're delighted with the figures," says TVNZ spokesperson Georgie Hills. "The tournament has really performed beyond expectations for us."

Although this jump in viewership has been impressive, football enthusiasm isn't the only reason for the higher numbers this year—the screening times also play a part.

Four years ago, when the tournament was held in South Africa, both games took place at 2am in the morning, whereas the games from this year were more likely to coincide with open eyes.

While TVNZ will no doubt be pleased with these high viewership numbers, they still lag way behind the figures recorded during the America's Cup, which saw 1,2 million people tune in on 21 September. 

Hills says that online viewership also reached 200,000 streams recently, and says that TVNZ will release further data in this regard early next week.

And, in an effort to push viewership even further, Hills says that TVNZ has also decided to effect some changes to its broadcast schedule.

"Next week TV One was going to be showing Spain versus Australia. Now that Spain are out, we’ve made the call to air a higher stakes match: Netherlands v Chile on Tuesday the 24th between 3.30am and 6.00am. This game is a battle for top place in the group and the loser plays Brazil."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit