Witty ukeleles win April ORCA

  • Awards
  • May 13, 2013
  • StopPress Team
Witty ukeleles win April ORCA

The final round of the Outstanding Radio Creativity Awards (ORCA) is now done and dusted. A pair of creatives from Clemenger BBDO is $500 richer and a step closer to a trip to the Cannes Lions.

Erik Hay and Brigid Alkema's 'Nothing Beats a Jingle' campaign was a sure bet – it involves ukeleles, the grand piano of island-style string instruments.

In an effort to draw crowds to the Wellington International Ukelele Orchestra's shows, the pair devised an on air competition where local small businesses could win a unique jingle written and composed by the Orchestra.

Judges found the campaign to be clever, modern, and smacking of creativity. It helped that the jingles were good, adds one judge.

With the ORCA year over, it's now onto the Grande Orca competition for 2012/13 – with the Cannes trip grand prize. Voting for the people's choice portion is open on the Radio Bureau website.


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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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