Witty ukeleles win April ORCA

  • Awards
  • May 13, 2013
  • StopPress Team
Witty ukeleles win April ORCA

The final round of the Outstanding Radio Creativity Awards (ORCA) is now done and dusted. A pair of creatives from Clemenger BBDO is $500 richer and a step closer to a trip to the Cannes Lions.

Erik Hay and Brigid Alkema's 'Nothing Beats a Jingle' campaign was a sure bet – it involves ukeleles, the grand piano of island-style string instruments.

In an effort to draw crowds to the Wellington International Ukelele Orchestra's shows, the pair devised an on air competition where local small businesses could win a unique jingle written and composed by the Orchestra.

Judges found the campaign to be clever, modern, and smacking of creativity. It helped that the jingles were good, adds one judge.

With the ORCA year over, it's now onto the Grande Orca competition for 2012/13 – with the Cannes trip grand prize. Voting for the people's choice portion is open on the Radio Bureau website.

http://www.youtube.com/watch?v=J0R7N9hk7Yk

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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