• Digital
  • November 1, 2011
  • StopPress Team

Part 43 in a 198 part series about local humans and companies that have recently won something, including Omnigraphics, Brett Phibbs, Method Studios, 35 of the nation's best workplaces and Urgent Couriers.

That's a wrap

Omingraphics' massive Rugby World Cup 2011 building wrap on the Tower Building in downtown Auckland has won the top prize at the International Wrap Artist Competition at the SGIA Expo in New Orleans, USA.

The Auckland Tourism, Events and Economic Development (ATEED) commissioned the wrap as part of The World’s Here To Play campaign and was awarded the Best Building Wrap Outdoor Advertising Award and the overall best-in-show.

The wrap, which is the biggest building wrap ever in New Zealand, took nearly two weeks to install.

Steven Spear, general manager of Omnigraphics, attended the awards ceremony in New Orleans on Thursday, 19 October to accept the prestigious award.

“We are elated that our work has won such high accolades and put New Zealand on the map in this industry,” he says. “This is the biggest building wrap we have ever installed in New Zealand and we are ecstatic with the way it turned out.”

Printed with a Vutek 3360 machine on ContraVision see-through perforated window film, the building wrap allows light to pass into the offices behind the glass, and for the occupants to see out.

The graphic was designed by Ogilvy New Zealand and project managed by ATEED’s Bernadette Ezeokoli, programme manager, major events as part of the ATEED RWC marketing campaign, managed by Ben Rose.

“This building wrap was three years in the planning and was inspired by installations at other large-scale sporting events around the world,” says Ezeokoli.

The overall campaign win also included the 536 square metre glass frontage of Auckland’s KPMG building, which Omnigraphics transformed into a photograph of haka-performing Samoan rugby players.

"As head of planning for a large advertising agency, it has been fascinating to see how see-through window graphics are being used to extend corporate and brand campaigns," says judges' spokesperson Lisa Tomlinson. "This is something which I will ensure we will add into the media mix for our clients.”

Method to their madness

Digital agency Method Studios has won three Silvers at the W³ Awards out of Los Angeles, which are judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, interactive, advertising, and marketing firms.

Method won Silvers for the Bell for Kids website which features a platform game, Service Star, a simulation game developed for the Retail Institute, and Sara's Kitchen.

"We're seeing great results for our clients by using game-like qualities in campaigns" says Samantha Ramlu, Method's managing director. "These awards are further recognition of the value of engaging design and smart thinking. We're proud that all of our entries placed again in this year's W³s, alongside some excellent global work."

The W³ Awards received over 3,000 entries. Get some digital inspiration by checking out all the big winners here.

Life in pictures

Nearly 3,000 entries were received for the New Zealand Geographic photographer of the year competition across the four different categories and it was Brett Phibbs who took out the supreme award for his attention to detail, consistency of approach and photographic vision.

“A hallmark of Phibbs’ approach is his fearless dedication to capturing human emotion. He will stand inches from his subject with his widest lens and shoot, point blank. He is a deserving winner in a competition that puts greatest value on real photographs of real life," says James Frankham, Editor, New Zealand Geographic.

Photographer of the Year – Brett Phibbs

Young Photographer of the Year – Dougal Hilson

SOCIETY AND CULTURE CATEGORY: Winner – Brett Phibbs, Runner up – Brett Phibbs, Highly Commended – Jocelen Janon, Amos Chapple, Dean Purcell, Greg Bowker.

LANDSCAPE CATEGORY: Winner – Robert Dickinson, Runner up – Laurie Williams, Highly Commended – Vaughan Brookfield, Katrin Koervers, Andris Apse, John Doogan.

WILDLIFE CATEGORY: Winner – Mazdak Radjainia, Runner up – Eugene Polkan, Highly Commended – Mark Dwyer, Richard Robinson, Andy Woods.

PHOTOSTORY CATEGORY: Winner – Tim Cuff, Runner up – Stephen Belcher, Highly Commended – Greg Bowker.

A full array of finalists can be found in the November/December edition of the magazine.

Office life

The finalists in this year’s JRA Best Workplaces Awards have been announced after a record 31,700 Kiwi employees from 237 different organisations gave feedback on their workplaces. And from the marcomms space, DraftFCB, GrabOne, Optimal Usability, Porter Novelli and Entertainment Publications were acknowledged among the 35 finalists (GrabOne and Draft are first-time finalists).

Now in its 12th year, the survey uses confidential feedback from organisations’ employees to rate their employers. As the largest survey of workplace climate and employee opinion in the country it has become the benchmark for best workplace practices nationwide.

The 35 finalists include organisations of all sizes, ranging from the two smallest - the Electricity and Gas Complaints Commission and Optimal Usability, both with 21 employees, to Vero Insurance which has 912 employees.

Last year’s overall winner, MARS New Zealand, has returned once again as a finalist in the Medium-Large Workplace category.

Finalists in the Small Workplace category are: ADInstruments, Auckland Radiation Oncology, Dricon, Electricity and Gas Complaints Commission, Entertainment Publications, Inspire Group, Mansons TCLM, Maven International, Optimal Usability and Porter Novelli.

Finalists in the Small-Medium Workplace category are: Aviation Tourism and Travel Training Organisation, Brother International (NZ), Cardinal Logistics, footsteps education, Giltrap City Toyota, GrabOne, Hyundai Motors NZ, Mercy Hospice Auckland, Obex Medical and Soltius New Zealand.

Finalists in the Medium-Large Workplace category are: Arrow International, DraftFCB New Zealand, Duncan Cotterill Lawyers, FMG, Mars New Zealand, New World Te Rapa, Overland Footwear, South Taranaki District Council, The Laminex Group and Trade Me.

Finalists in the Large Workplace category are: AA Insurance, Flight Centre (NZ), Southern Cross Medical Care Society, Warehouse Stationery and Vero Insurance New Zealand.

Clearing the air 

Steve Bonnici, the managing director of Auckland-based courier company Urgent Couriers has just received a major Clean Air Achievement Award for his initiatives in reducing carbon emissions.

The NZ Branch of the Clean Air Society of Australia and New Zealand (CASANZ) presents this award every year to an individual or organisation that has made a significant contribution towards ensuring New Zealand’s air is kept clean and its clean environment protected and enhanced.

Bonnici has been given the 2011 award for becoming the first major transport company to have gained “Carbon Neutral” certification, a big effort when you consider the amount of vehicle usage of the business and the significant emissions from fuel use.

“If more people in New Zealand were to adopt the practices that Steve has put in place, we would be much closer to gaining carbon emissions neutrality for the whole economy,” says Emily Wilton, NZ president of CASANZ.

Urgent Couriers has achieved this with a combination of smart operations, minimised fuel usage, low emissions vehicle fleet, aggressive vehicle maintenance, staff buy-in, auditing and purchasing carbon credits to make-up any shortfall.

“Vehicles are well known for being one of the major contributors to the problem of global greenhouse emissions, but what Steve has done is to show the way for transport companies. It’s a very exciting thing to see what can be achieved with some dedication and commitment," says Dr Gerda Kuschel, one of the CASANZ expert specialists in vehicle emissions.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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