The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
Colmar Brunton tested a range of advertisements across many different categories but decided it couldn’t go past Whittaker’s spot ‘A journey from Bean to Bar’.
The advertisement, featuring Nigella Lawson, takes the viewer on a journey from Ghana to Porirua, showing the worldwide processes which go into making Whittaker’s chocolate.
The Whittaker’s advertisement won the Colmar Brunton Ad Impact Award for three key reasons:
- Differentiation
- Brand Love
- Persuasion
See the below infographic for more information about the May Colmar Brunton Ad Impact award:
This time last year, Whittaker’s was winning the May 2018 Ad Impact award for ‘What would Nigella think of our new caramel filling?’ by Assignment.
