Whittaker’s wins May’s Ad Impact award

  • Ad Impact
  • June 19, 2019
  • StopPress Team
Whittaker’s wins May’s Ad Impact award

The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.

Colmar Brunton tested a range of advertisements across many different categories but decided it couldn’t go past Whittaker’s spot ‘A journey from Bean to Bar’.

The advertisement, featuring Nigella Lawson, takes the viewer on a journey from Ghana to Porirua, showing the worldwide processes which go into making Whittaker’s chocolate. 

The Whittaker’s advertisement won the Colmar Brunton Ad Impact Award for three key reasons:

  1. Differentiation
  2. Brand Love
  3. Persuasion

See the below infographic for more information about the May Colmar Brunton Ad Impact award:

This time last year, Whittaker's was winning the May 2018 Ad Impact award for 'What would Nigella think of our new caramel filling?' by Assignment.

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How is this still a thing? The simple excitement of inflatable advertising

  • Advertising
  • September 16, 2019
  • Courtney Devereux
How is this still a thing? The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer-run society it has survived. We’re talking here about inflatable, or balloon, advertising.

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