Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton's Ad Impact Award.
Its latest ad, ‘What would Nigella think of our new caramel filling?’ tells the story of how founder James Henry Whittaker came to New Zealand to find a better way, and leading the journey is Lawson. Her outfit changes transition the spot from generation to generation until she ends in the present, with the brand’s new caramel products.
The TVC is the creation of Assignment Group and Flying Fish.
‘What would Nigella think of our new caramel filling?’ won the impact award for its performance in three key areas:
Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.
Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of 'Bring the world closer together'.
It's not everyday RNZ rolls out a major brand campaign – the stars have to align and the public broadcaster's limited advertising budget has to stretch for just the right occasion. This week, for the first time in years, RNZ has launched an out-of-home campaign in Auckland with its creative and media partners, Big Communications and Together.