Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.

Its latest ad, ‘What would Nigella think of our new caramel filling?’ tells the story of how founder James Henry Whittaker came to New Zealand to find a better way, and leading the journey is Lawson. Her outfit changes transition the spot from generation to generation until she ends in the present, with the brand’s new caramel products.

The TVC is the creation of Assignment Group and Flying Fish.

‘What would Nigella think of our new caramel filling?’ won the impact award for its performance in three key areas:

  • Branding
  • Talkability
  • Persuasion

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